Butter Brickle was the registered trademark of a toffee ice cream flavoring and of a toffee-centered chocolate-covered candy bar similar to the Heath bar.
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Butter Brickle ice cream was introduced to the world by the Blackstone Hotel in Omaha, Nebraska in the 1920s.[1] The flavoring and the candy bar were produced by the Sioux Falls, South Dakota company, Fenn Bros. Ice Cream and Candy Co., until the company was liquidated in the 1970s, when the trademark and formula were sold to the makers of the Heath bar. A remnant of the name remains in "Heath Bits 'o Brickle Toffee Bits," sold by The Hershey Company, which acquired the Heath assets in 1996.
Butter Brickle ice cream is currently sold by at least a couple of ice-cream makers with the name Butter Brickle being used under license.
In the late 1950s and 1960s, Butter Brickle candy bars were advertised on radio and television with the slogan "Got a nickel? Butter Brickle,... candy bar!" delivered in an arch stage British accent.
In the episode "Hello, I Love You" on the TV series "Northern Exposure" (season 5 episode 15), Ruth-Anne Miller and Walt Kupfer share Butter Brickle ice cream in their broken-down truck to celebrate the birth of Miranda Bliss Tambo Vincoeur.
In the Pixar Movie "Up", Russell tells his friend Carl that he and his father would sit on the curb and have an ice cream cone while counting cars. His father would always have a butter brickle cone. At the end of the movie, Carl and Russell are having ice cream on the curb and counting cars. It appears that Carl's cone is butter brickle.
In the T.V show "Two and a half Men", Rose requests Charlie to bring her some Butter Brickle Ice cream to her.
In the T.V. show "The Sopranos", Phil Leotardo says, "who do you think's keeping Ginny in Butter Brickle".
In episode "Ice Cream of Margie: With the Light Blue Hair" on the T.V. series "The Simpsons" (season 18 episode 7), Homer stands in underwear as pieces from an ice cream uniform fly onto his body. When fully dressed, he looks straight to the audience and says in a serious accent "Butter Brickle!"